Clover Stornetta – A Petaluma Staple

Clover Logo (PRNewsFoto/Clover Stornetta Farms)
Clover Logo (PRNewsFoto/Clover Stornetta Farms)

Located in Sonoma County, California is the historic Downtown Petaluma with its citizen’s actively contributing to Petaluma’s rich culture and unique community. One of the pioneers in the agricultural industry is positively Clover as a leading and sustainable dairy farm. At the head of Clover Stornetta Farms is the original founder, Gene Benedetti, who is after decades was actively involved in the dairy industry until passing in 2006. Now his two sons and two grandsons are involved at the Clover Stornetta plant in Petaluma.

After Mr. Benedetti started, his career in the dairy industry in 1946, the Clover Stornetta farms was founded in 1977 with Benedetti enthusiastically at the head. The rich natural resources of Sonoma County are the ideal for dairy farming is something he discovered early in his dairy career. With magnificent pastureland for cows to graze and terrific climate, the Clover Stornetta Farms received the county’s first dairy award, the Free Farmed Label for their humane production of animal products.

Clo Cow At Marathon WebBorn in 1919, few realize that Gene M. Benedetti was born in Sonoma County, after his parents left Italy in 1913. At age eight, his parents bought a house in Cotati and he still lives there with his wife. A native from Petaluma, the boy completed his education at Petaluma High School, went to St. Joseph’s Church in Cotati and continue to have his first communion there, got married in the same church. A man with strong roots and christian values, his first job at a Creamery was as a field man, going out to dairy farms to get new business. He continued on to the plant where he learned to make butter, cottage cheese, pasteurization, and bottled milk.

The injection of the advertising legend of Clover Stornetta was to create CLO Cow in 1969, which became the official mascot. The idea of putting together a comical cow came from an advertising company in Santa Rosa when Benedetti wanted to put up a billboard. Although the initial reaction was to change the first cow, it remained with the company which today is the company’s brand.


ABC Channel 7 VIDEO: Rain Is Good News For #Petaluma Farmers

This ABC Channel 7 coverage has great before and after video of Petaluma’s DeBernardi Dairy farm in Two Rock.  Reporter Wayne Freedman says DeBernardi is thrilled to death about the rain as all the other ranchers are around the Sonoma and Marin County line. The Sonoma County dairyman in the interview said “Nobody thought we would have this much water, this time of year,”  The rain is lifting a big burden for all ranchers around in the area. Neil McIssac from a Clover Stornetta farm adds “We won’t have to haul any water. Tanks are running over. Springs and wells are recharged,” The article however indicates by no measure is the California drought over with, but the 20 inches that have fallen so far this year is a great relief and a good start leading into winter.

Grass Should be at Don Debernadino's ankles or higher, Photo By Press Democrat
Grass Should be at Don Debernadino’s ankles or higher, Photo By Press Democrat, December 2, 2013

Associated with article in the Press Democrat Struggling with one of the driest years on record by Jamie Hansen on December 2, 2013, it mentions the recorded rainfall was at its lowest in almost 120 years.  That year DeBernardi said “We’re gonna have to see what Mother Nature does,” he adds. “Usually, she works it all out. This year, I don’t know.”  Well we guess he was right, mother nature is working it out so far this year.

ABC Channel 7 News Anchor Ama Daetz and Wayne Freedman provide the following report, RAIN IS WELCOME SOUND FOR NORTH BAY FARMERS

Here is another video we ran into about the McIssac farm from Clover Stornetta‘s “MooTube” Channel ‘Meet the McIssac’s – A Clover Stornetta Farms dairy family’ in 2011.