Petaluma Salvation Army to host 6th annual car show July 28 to raise funds for back-to-school supplies

PETALUMA—The Salvation Army of Petaluma will host its 6th annual Car Show on Saturday, July 28 at Casa Grande High School (333 Casa Grande Road, Petaluma), from 10 AM to 3 PM. The event will also have a bounce house, raffle prizes, barbecue food, shaved ice, cotton candy, popcorn, music, silent auction, fish hatchery open house and tours, and more. Admission will be free.

A wide variety of custom cars and bikes are usually on display. The Salvation Army is seeking even more participants for Saturday’s event. Car show entry fee is $25. Bikes are welcome as well for $10. Vehicle and bike owners can sign up by calling (707) 769-0716, Ext. 101 or emailing [email protected]. Registration will also occur during the morning of event, from 8:30 AM to 10 AM.

Proceeds generated from the Car Show will go towards The Salvation Army of Petaluma’s back-to-school program. Next month, nearly 130 kids will be given new backpacks and school supplies.

The event is sponsored by Mentor Me, Petaluma Elks Lodge, Petaluma Poultry and Quality Printing Services.

Last year’s Car Show event raised more than $3,500.

For additional information about the Car Show, call (707) 769-0716, Ext. 101.

Petaluma Elks and Calvary Church working together to support fire victims

On October 9th at 6:30am in the morning, the request for help came from the Petaluma police to open Petaluma Elks Lodge #901’s doors to the first responder’s families being evacuated in the neighboring cities, providing a safe place for them to refuge. By 10am, 5 families, including young children and family pets, were walking into our lodge in visible shock.

Calvary Church

By mid-day, when the gravity of the situation set in, #901 decided to find and respond to the needs of the community. Lodge #901’s next door neighbor, Calvary Chapel, was a designated evacuation center and opened their doors to displaced families.  Lodge #901 discovered that Calvary Chapel’s facility was full of people, sheltering in place, and their logistics team was hard at work trying to figure out a plan. Petaluma Elks Lodge leaders met with the Calvary Church tactical team and offered to open our kitchen and dining hall to them and to partner in the crisis.

The Calvary Church team came over to Lodge 901 and assessed our capabilities the suggestion was made by Lodge leaders to be the cafeteria for the now 180 evacuees and Calvary Chapel would be the sleeping quarters. Food donations began arriving from Calvary Chapel, Petaluma Salvation Army and a multitude of other vendors and individuals while we went to work calling volunteers for help. The Lodge sponsored Boy Scout Troop 2 responded and sent five boys to help. It was agreed upon that they would start by serving breakfast, lunch, and dinner for the following three days.

Petaluma Elks Lodge #901 Food Line

At 6am on Tuesday, volunteers showed up and prepped and organized and at 7am the first of the families, couples and individuals affected by the fires started showing up. By 10am, half the volunteers went into clean up mode and the other half switched to prepping for lunch. Everyone was still a little shocked, and it was obvious that we needed to get ourselves organized for what was to come, as the news was clear that the fires were traveling and expanding.

Volunteers Making Sanwiches for first responders

A small team of lodge members went into a Lodge conference room and developed a command center, creating operational, logistics, and menu plans, as well as assigning point people for each area. Over the next 24 hours, the Elk’s received food donations, clothing donations and prepared to be an additional shelter to supplement our neighbor Calvary church, who was now housing 180 evacuees. The Elk’s leadership organized the food, reached out for additional refrigeration, built menus for the next 5 days and started slotting volunteers in for five shifts a day around the clock.

Getting Donations Prepared To Help Displaced Families

On day three, The Elk’s started serving additional meals to the Salvation Army, first responders from Falck an emergency response company from across the street, and the Calvary Chapel volunteers. Teams were activated, serving an estimated 650 meals a day. The Lodge opened their showers to Calvary Chapel’s evacuees, accepted additional RVs in 901’s park, placed porta-potties in the parking lot, and all members and volunteers where running efficiently and working together seamlessly and effectively.

Cleaning Crews

Lodge 901 also recognized they needed to start deep cleaning bathrooms and showers on a regular schedule to avoid any illnesses introduced by so many people.  Several groups of volunteers stepped up and rotated shifts  to clean the dining hall, bathrooms, showers and kitchen  maintaining a safe and clean space for all.

The most incredible thing that resulted from this was the length community support coming together and the generosity from all those involve.  Many times we had an army of people taking the time to give love, service and hope to the stream of displaced people.  David Adams from the Lodge said, “Our doors were wide open to those in need.”

After a full week,  the need began to diminish. After a lot of cleaning and redirecting extra food & donations, The Lodge is back to serving our members and learned lessons on how to better prepare, and act quickly and efficiently, the next time they are needed. The Elks are planning to stay in contact with the agencies and organizations that worked so closely with them. Together they plan to create agreements of intent to support each other in the future when disaster hits again. As we all say here “Sonoma County strong-Petaluma kind’.

Petaluma’s Covergirl Shelina Moreda Is What She Makes Up

Today, COVERGIRL announces the biggest reinvention in their 60-year history, redefining the brand with new a slogan, “I Am What I Make Up.” The powerful new expression aims to inspire people to embrace their unique identities and unapologetically create any version of themselves through makeup.

COVERGIRL kicks off their brand relaunch today, with a long-form film titled, “Made in the Mirror,” that features six COVERGIRLs, most of whom were launched throughout the past month. These include, actress Issa Rae, TV personality Ayesha Curry, singer/songwriter Katy Perry, model Maye Musk, fitness trainer Massy Arias and professional motorcycle racer Shelina Moreda. All of these women have combined their professions with their love for makeup, while empowering and encouraging others to do the same.

Ukonwa Ojo, SVP COVERGIRL, Coty, said, “In leading the relaunch, we started with the insight that people no longer strive for a singular standard of beauty, but use makeup as a tool for self-expression and personal transformation.. COVERGIRL has always been inclusive and is known for pushing the boundaries of what it means to be beautiful, which means we have a responsibility to elevate how we connect and communicate with people. This is bigger than a new campaign or a tagline. We hope to spark a provocative dialogue that shifts cultural assumptions about when, where, how and why people wear makeup.”

COVERGIRL’s multifaceted transformation will touch all areas of the brand, including packaging and product design; in-store experience; a new logo and tag line; and look, tone and feel across all communications, starting with “Made in the Mirror” and continuing to roll-out through the remainder of 2017 and into 2018.

11th Annual Salute to American Graffiti – Cruisin’ On The Boulevard

(Information from

American GraffitiThursday, May 19, 2016  – “Jump Start” Dinner, Location Cattleman’s Restaurant.  By Advanced Reservation Only.  Tickets are $45 per person. You may meet some of the stars and crew from the original production of the movie. To purchase tickets call (707) 762-3394.

Friday, May 20, 2016 – Free – Open to everyone – no registration required – American Graffiti Cruise-in & Kickoff Social:  4-8PM located at The Petaluma Plaza and Plaza North Shopping Centers, McDowell Blvd (One block American Graffiti-2north of Washington Street). – Dress up in your ole’ fashioned ’50’s duds and take your photo in a candy colored hot rod.  There will be cool cars and entertainment.

Saturday, May 21, 2016 – Free – 11th Annual Petaluma Ca’s Salute to American Graffiti Classic Car Show: 10AM-4PM ; American Graffiti Cruise & Festivities: 4PM – 8PM located in Downtown Petaluma (On the boulevard of course)


Here is a video from previous year’s event:

Video: Winners Announce For 2016 Great Petaluma Chili Cookoff

Grand ChampionFrom the Great Petaluma Chili Cookoff Website:

Click here if you missed the event but still want to make a donation to the Cinnabar Theater Children’s program.

Grand Champions


  • Most Spirited Team – Sax’s Joint
  • Best Chili Display – Sarah’s Eats and Sweets
  • Best Salsa Display – Ass on Fire
  • Best Costumes – Goldridge Fire Dept.
  • Best Booth – Samuel Heights Low Brow
  • Firemen’s Ax Award – Goldridge Fire Dept.

Some Girls, Their Uncle His KidsJudge’s Chili Award Individuals

1. Poco Borracho
2. Samuel Heights Lowbrow Chili
3. Some Girls, Their Uncle, His Kids…

Judge’s Chili Award Restaurant

1. Brasil BBQ
2. Sarah’s Sweets and Eats
3. Brewsters Beer Garden

Judge’s Chili Awards Business

IMG_15841. Trader Joe’s
2. Argus Courier
3. Kurt’z Kreations

Judge’s Chili Award Service Organization

1. Goldridge Fire Department
2. Liberty Independent Living
3. Homeward Bound of Marin

Judge’s Award Vegetarian Chili

1. Preferred Sonoma Caterers
Sonoma Preferred Caterers2. Bellyfull Dinners
3. Tree Huggin’ Hippies

Judge’s Award Traditional Salsa

1. Fat Kid
2. Mr. Pyro’s
3. Krazy Kelts
Judge’s Award Fruit Salsa

1. Bellyfull Dinners
2. Spring Hill Ranch
3. Brew It Up

Spring Hills RanchPeople’s Choice Award Meat Chili

1. Homeward Bound of Marin
2. Exchange Bank
3. Santa Rosa Fire Fighters

People’s Choice Award Vegetarian Chili

1. Preferred Sonoma Caterers
2. Sarah’s Eats and Sweets
3. Friendly Chili
People’s Choice Award Salsa

1. Mr. Pyro’s
2. Krazy Kelts
Petaluma Hills Brewery3. Samuel Heights Lowbrow Salsa
Mr Pyros
People’s Choice Award Beer

1. Petaluma Hills
2. Hen House
3. Sudwerk

Pet Hills
2014 Firemen’s Ax Award

Goldridge Fire Department


PEF to present Special Screening of Documentary Film “Screenagers: Growing Up in the Digital Age”

In partnership with the film production company, Cinema West and Grant School,
Petaluma Educational Foundation to offer Community Screening Event Thursday, May 12 at 6:30 p.m.

Petaluma Educational Foundation (PEF) is excited to announce we will be hosting a showing of the movie Screenagers: Growing Up in the Digital Age on Thursday, May 12. The screening takes place at Boulevard Cinemas in downtown Petaluma beginning at 6:30 p.m., doors open at 6:00 p.m.

In partnership with Cinema West/Boulevard Cinemas and Grant School along with the film’s production company, PEF will welcome guests to this community event offering a Question & Answer session with fellow attendees following the approximately 60 minute documentary.  Click here to purchase tickets on the Eventbright ticketing page:

Numerous local and national media outlets have featured this film. Here is Screenagers official trailer:

Visit for more information on the Petaluma Educational Foundation contact PEF Executive Director, Maureen Highland, at [email protected] 707-778-4632. Or PEF Student Intern Blake Patrick at 707-778-4632.

Click Here Or Page 2 Below To Learn More About Screenagers

Russian Virtuoso Jura Margulis in Concert at Petaluma Ca Museum

PR_JuraMargulis_6Piano virtuoso Jura Margulis will perform works by Robert Schumann, Pyotr Tchaikovsky, Nikolai Medtner, and Mily Balakirev on Saturday, May 14, 2016 at the Petaluma Historical Library and Museum. Margulis has been internationally recognized for his compellingly communicative and emotional performances, as well as for the range of his tonal palette and his consummate virtuosity. His orchestral appearances include performances with the Russian National Orchestra, the Montreal Symphony Orchestra, and the Prague Symphony Orchestra. Born in St. Petersburg, Russia, Jura Margulis was raised in Germany, where he studied with his father, Dr. Vitaly Margulis, at the Musikhochschule Freiburg. He was also a student at the prestigious Fondazione per il Pianoforte in Cadenabbia at Lake Como in Italy. In 1994 he moved to the United States to study with Leon Fleisher at the Peabody Conservatory in Baltimore, and made the US his home. Since 2008 Margulis is the inaugural holder of the Emily J. McAllister Endowed Professorship in Piano at the J.W. Fulbright College of the University of Arkansas, Fayetteville.

PR_JuraMargulis_2With its stunning acoustics, intimate size and classic architectural interior, and the 1899 Henry F. Miller grand concert piano, the Petaluma Historical Library and Museum affords performers and concert goers alike an unforgettable musical experience. Enjoy complimentary wine, cheeses and bread generously provided by local wineries and the Petaluma Creamery.

Sky Hill Cultural Alliance presents premium concert programs throughout the San Francisco North Bay, encompassing baroque, classical, and romantic repertoire. Founded in 1985 by Elizabeth Walter, Sky Hill strives to bring superior quality classical music to the local community.

Click here for more information on Petaluma Museum website or call the Petaluma Museum at:(707) 778-4398.

Two Petaluma Mom’s Combine Efforts To End Deadly “Toxic Cocktail”

Kathleen and HeatherKathleen Stafford, mom of 3 teenage boys, businesswoman and Heather Elliott-Hudson, mom of 2 teenage boys and a 7 year old daughter, businesswoman both came together because of a very scary drug incident that happened and because of the incident prevalent drug use at our school was uncovered. Xanax being the current drug of choice, and mixing that with hard alcohol causes a “Toxic Cocktail” and is deadly.

Vowing that we can’t sit on this knowledge we have to get the word out. We then started PPAD who’s mission is to partner with parents, schools, and law enforcement to establish much needed drug education in our schools. 6th graders have the D.A.R.E program and high school freshman can elect to take Human Interaction which teaches lots of important information including drug education. Other than those 2 opportunities there is nothing that is taught on an on-going basis. Leaving our kids at a huge disadvantage when trying to maneuver through the very serious drugs that are widely available to them.

Click here for more information.  Click here to follow their facebook page.

Triple Crème Brie with Truffles Wins Best of Class at World Championship Cheese Contest

Congrats to Marin French Cheese & Sister Company Laura Chenel’s Earn Many Awards

World Cheese ContestMarin French Cheese’s Triple Crème Brie with Black Truffles took the coveted Best of Class Award for flavored soft-ripened cheese at the World Championship Cheese Contest in Madison, Wisconsin, March 7-9, 2016. The World Championship Cheese Contest, established in 1957, is organized by the Wisconsin Cheese Makers Association. This year, the organization saw a record 2,955 entries from 23 countries and 31 states.

Made with fresh cow’s milk and cream from neighboring Marin County dairies, Triple Crème Brie specked with Black Truffles lends itself to an irresistibly earthy aroma of mushrooms balanced with sweet cream, each year earning high distinctions in regional, national and international contests alike.

Other honors conferred to the Marin French team of dedicated cheesemakers during this recent competition include third place in the soft-ripened category for Petite Supreme, a high butterfat, extra-crème cheese with an aroma of sweet milk, and fourth place for Traditional Brie in the brie category.

Equally impressive, Sonoma-based sister company, Laura Chenel’s, received accolades once again this year for its creamy, fluffy-textured Original Chabis fresh goat cheese, garnering third place in the Soft Goat Milk Cheese category. The Orange Blossom Honey Log won its first award at the event, placing third in the Flavored Soft Goat Milk Cheese with Sweet Condiments category, while the Chabis Garlic took a fourth place prize in Soft Goat Milk Cheese category. Laura Chenel’s Original Buchette was recognized with a fifth place award.

Here is a short video from deli market news on the new Laura Chenel products:

“Each year we are impressed by the increasing level of competition at this highly regarded competition,” says General Manager Philippe Chevrollier. “We are very proud of our cheesemaking teams at both Marin French and Laura Chenel’s for being such strong contenders where ingenuity, skill and know-how are key,” he adds.


Marin French CheeseAbout Marin French Cheese:
Founded in 1865, Marin French Cheese Company is the longest continually operating cheese company in America, with a unique history of handcrafting traditional and original soft-ripening cheeses. Since the days of the Gold Rush, Marin French has practiced time- honored cheesemaking techniques, using only fresh milk and cream from neighboring family dairy farms. It has grown from a small family business to an expanded, state-of-the-art facility, producing cheeses that are sold nationally and regularly earn top honors in international cheese competitions. Click here for a list of Marin French Cheese awards.
Laura ChenelAbout Laura Chenel’s:
Laura Chenel’s was founded in 1976 by goat cheese pioneer Laura Chenel and upholds a long tradition of European-style artisan cheesemaking using fresh goat milk from family-raised goats in California and Nevada. A leading producer of fresh and aged goat cheeses, its products are sold nationally and regularly earn top honors. In 2013 the company was awarded LEED Gold status for energy efficiency in its state-of-the-art Sonoma creamery. Click here for a list of Laura Chenel’s Chèvre awards.