Petaluma’s Covergirl Shelina Moreda Is What She Makes Up

Today, COVERGIRL announces the biggest reinvention in their 60-year history, redefining the brand with new a slogan, “I Am What I Make Up.” The powerful new expression aims to inspire people to embrace their unique identities and unapologetically create any version of themselves through makeup.

COVERGIRL kicks off their brand relaunch today, with a long-form film titled, “Made in the Mirror,” that features six COVERGIRLs, most of whom were launched throughout the past month. These include, actress Issa Rae, TV personality Ayesha Curry, singer/songwriter Katy Perry, model Maye Musk, fitness trainer Massy Arias and professional motorcycle racer Shelina Moreda. All of these women have combined their professions with their love for makeup, while empowering and encouraging others to do the same.

Ukonwa Ojo, SVP COVERGIRL, Coty, said, “In leading the relaunch, we started with the insight that people no longer strive for a singular standard of beauty, but use makeup as a tool for self-expression and personal transformation.. COVERGIRL has always been inclusive and is known for pushing the boundaries of what it means to be beautiful, which means we have a responsibility to elevate how we connect and communicate with people. This is bigger than a new campaign or a tagline. We hope to spark a provocative dialogue that shifts cultural assumptions about when, where, how and why people wear makeup.”

COVERGIRL’s multifaceted transformation will touch all areas of the brand, including packaging and product design; in-store experience; a new logo and tag line; and look, tone and feel across all communications, starting with “Made in the Mirror” and continuing to roll-out through the remainder of 2017 and into 2018.

Site Under Construction

After an entire year, we finally were able to recover our over 3,500 positive stories and posts on Petaluma. While we have recovered the data, we are going to be working hard on renewing the website with a new look. Please come back in July 2017 and see our progress. In the meantime follow us on our popular Facebook Page and enjoy our archives from the time we launched this site.

VIDEO: Fish with human-like teeth caught in Petaluma Ca Luchessi Pond

Over the memorial day weekend a fisherman got the ultimate surprise.  He reeled in his catch and when he started unhooking it the toothy creature was giving him a big smile.  Here is the video:


What’s Going On In Petaluma This Week? Through May 20th

Spring Book Sale – thru 5/21: Friends of Petaluma Library Book Sale General Sale Days, New books added daily through Friday See website for details & deal days. Petaluma Regional Library, 100 Fairgrounds Dr.  707-763-9801.

  • Wednesday May 18   4:00-8:00 pm
  • Thursday May 19 10:00 am – 5:00 pm
  • Friday May 20 10:00 am – 5:00 pmGodspell-Banner1

Petaluma Arts Association Open Studio“Godspell”thru 5/22: Performed by Cinnabar Young Repertory Theater, 333 Petaluma Blvd. North.  707-763-8920. www.cinnabartheater.org

3rd Annual Petaluma Open Studios – Sat., 10am: Fine artists open their studios to the public – various locations. 707-364-5838 www.petalumaarts.org

Petaluma Adobe Living History DayLiving History Day at the Adobe – Sat., 11am: Mexican California era comes to life at the Rancho headquarters.  Petaluma Adobe State Park, 3325 Adobe Rd. 707-762-4871.

Saturday Farmer’s Market in Walnut Park – Sat., 2-5pm: Over 60 booths selling farm-fresh produce and local products. Live entertainment & activities at 4th & D Streets. 415-999-5635.

PR_JuraMargulis_2Jura Margulis Concert – Sat., 8pm: Russian piano virtuoso performs at the Petaluma Historical Library & Museum, 20 Fourth St. 707-778-4398.

Boating at the Barn – Sun., 10am-1pm: Free kayak and row boat rides at the River Heritage Center in Steamer Landing Park (end of Copeland Street). Sign up at the barn. For info call 769-0910.

Holy Jazz & BluesPetaluma Chorale Spring Jazz Concert – Tues., 7:30pm: Jazz and blues performance at the Petaluma Valley Baptist Church, 580 Sonoma Mtn. Pkwy. 812-369-5225 or email: [email protected]

classic carsPetaluma Cinema Series – Wed., 7pm: J.J. Abrams 2015 film, “Star Wars: The Force Awakens” at SRJC Petaluma Campus, 680 Sonoma Mtn. Pkwy.

Classic Car Cruise-In – Thurs., 6-9pm: Show off your classic cars every Thursday evening. No judging, just enjoy the eye candy.  Fourth and Sea Fish and Chips, 101 4th St. 762-6424.

Also get ready for

11th Annual Petaluma Ca’s Salute to American Graffiti

Cruisin’ on the Boulevard

Click here or for the schedule of events.

Be Part of Tomorrow’s Highlights Of This Year’s Great Petaluma Chili Cookoff

1-5PM Rain or shine – be there!

(Featured recently on NBC Bay Area)

You have until 8:30AM on 5/7/2016 to order your tickets online.

 

Click here to buy tickets now and help support our Cinnabar Theater children’s programs.

Chili & Salsa $25 ****Kids under 12 $10, under 5 free ****
Chili, Salsa and Beer Tasting $45

Otherwise you can purchase tickets at the gate on day of event.

2015 Great Petaluma Chili Cook-Off-16Here are highlights from previous years event:

I will be a chili judge again in this year’s 19th Annual Great Petaluma Chili Cookoff, Salsa & Beer Tasting competition, so please stop by the judges desk to say “I Love Positively Petaluma! – and chili,salsa and beer too”.

Here are some video highlights from past events:
2015 Highlights:

2014 Event Highlights

For more information CLICK HERE to visit the official Great Petaluma Chili Cookoff website.

PEF to present Special Screening of Documentary Film “Screenagers: Growing Up in the Digital Age”

In partnership with the film production company, Cinema West and Grant School,
Petaluma Educational Foundation to offer Community Screening Event Thursday, May 12 at 6:30 p.m.

Petaluma Educational Foundation (PEF) is excited to announce we will be hosting a showing of the movie Screenagers: Growing Up in the Digital Age on Thursday, May 12. The screening takes place at Boulevard Cinemas in downtown Petaluma beginning at 6:30 p.m., doors open at 6:00 p.m.

In partnership with Cinema West/Boulevard Cinemas and Grant School along with the film’s production company, PEF will welcome guests to this community event offering a Question & Answer session with fellow attendees following the approximately 60 minute documentary.  Click here to purchase tickets on the Eventbright ticketing page:

Numerous local and national media outlets have featured this film. Here is Screenagers official trailer:

Visit www.pefinfo.com for more information on the Petaluma Educational Foundation contact PEF Executive Director, Maureen Highland, at [email protected] 707-778-4632. Or PEF Student Intern Blake Patrick at 707-778-4632.

Click Here Or Page 2 Below To Learn More About Screenagers

Petaluma’s Canvas Ranch Awarded Grant

FGCF-HeaderOn April 26, The FruitGuys Community Fund, a non-profit that supports small family farms will announce Canvas Ranch as a winner of the 2016 FruitGuys Community Fund Sustainable Agriculture Grant Program. Canvas Ranch is a 28-acre family farm that produces vegetables, fruit, grains and wool.

The funds from the grant will allow them to purchase a grain dehuller to provide dehullling services to local grain producers. This essential piece of equipment doesn’t exist in the area. Grains are a key crop for small farm diversification and sustainability as over-wintering maintains water-holding capacity in soils. Crop rotation helps control pests and disease, and increases soil biodiversity.

Winners-Map-1024x768The FruitGuys Community Fund is committed to supporting small farmers across the U.S. who are the catalysts for environmental and economic sufficiency, sustainability, food safety and food access. This year’s group of applicants was the largest and most diverse to date, with submissions and farming project proposals from all across the US.

From their website:

Canvas Ranch is a 28-acre family farm in Petaluma, CA, started by Deborah Walton and Tim Schaible. Together they produce vegetables, fruit, grains, and wool. Deborah also started a nonprofit, the North Coast Heritage Grain Alliance, to support small farmers pursuing alternative and rotational grain crops for food, beer, and spirits-making. Their $2,500 grant will allow them to purchase a grain dehuller to provide dehulling services to local grain producers. No one in the area owns this essential piece of equipment. Grains are a key crop for small-farm diversification and sustainability: overwintering maintains soils’ water-holding capacity, and crop rotation helps control pests and diseases and increases soil biodiversity.



 

Emergency Preparedness in Petaluma Ca

Photo above from Kumamoto Japan Earthquake Relief Fund

Emergency preparedness is back in the headlines due to the recent major earthquakes in Japan (6.5) and Ecuador (7.8). Many people have been killed or trapped beneath collapsed buildings, power outages have occurred, and hundreds of people have been left homeless. Many Californians may ask, “Can it happen here in the Bay Area?” Geologist have replied that it isn’t a question of IF, but WHEN.  For more information see a previous post “Disaster Preparedness – Neighbors Helping Neighbors.”

San-Fran-EQ-Image
Photo From PetalumaMuseum.com

It is just a coincidence, but the 110th anniversary of the 1906 San Francisco Earthquake was last Monday, August 18th. Amateur radio, often called “ham radio,” has consistently been the most reliable means of communication in emergencies when other systems of communications failed or were over worked. In Petaluma, a small group of volunteer amateur radio operators conducted a city wide drill to test their ability to communicate in the event of a disaster that creates an electric power outage. This group, also known as the Petaluma Neighborhood Ham Watch Network, tested their radios using a repeater frequency as well as five simplex frequencies to communicate with ham radio operators in the four quadrants of Petaluma: North, East, South, and West.

Disaster-Preparedness-Neighbors-Helping-NeighborsThe major goal of this group is to: (1) provide simple conversational contact with amateur radio operators in other neighborhoods, (2) establish two-way communication with an amateur radio station located in the local government Emergency Operation Center (EOC), and (3) to provide Internet messaging service for neighbors to distant relatives. The Petaluma NHW Network conducts weekly check-ins on Tuesdays at
8:00 p.m., on 146.910 -88.5, as well as monthly face-to-face meetings to learn more about their radios.

Any local Hams who want to become involved with the Petaluma Neighborhood Ham Watch Network or seek additional information, e-mail Bill Hammerman, KI6GOO, at [email protected] .


Two Petaluma Mom’s Combine Efforts To End Deadly “Toxic Cocktail”

Kathleen and HeatherKathleen Stafford, mom of 3 teenage boys, businesswoman and Heather Elliott-Hudson, mom of 2 teenage boys and a 7 year old daughter, businesswoman both came together because of a very scary drug incident that happened and because of the incident prevalent drug use at our school was uncovered. Xanax being the current drug of choice, and mixing that with hard alcohol causes a “Toxic Cocktail” and is deadly.

Vowing that we can’t sit on this knowledge we have to get the word out. We then started PPAD who’s mission is to partner with parents, schools, and law enforcement to establish much needed drug education in our schools. 6th graders have the D.A.R.E program and high school freshman can elect to take Human Interaction which teaches lots of important information including drug education. Other than those 2 opportunities there is nothing that is taught on an on-going basis. Leaving our kids at a huge disadvantage when trying to maneuver through the very serious drugs that are widely available to them.

Click here for more information.  Click here to follow their facebook page.

What’s Going On In Petaluma Ca This Week? Through April 29th

Petaluma Butter & Egg Days Parade Button Launch35th Annual Butter & Egg Days Parade & Festival – Sat, 10am-4pm: Cow Chip Toss at 10am; Cutest Lil’ Chick at 10:15am; Pre-parade entertainment at 11:15, Kids Parade at 11:30; Main Parade at Noon in historic downtown. 762-9348.

Print“Better Soil, Better Food…A Better World” – Sat., Noon: Presented at Tara Firma Farms. See website for details and ticket information.

30th Annual Spring Antique Faire – Sun., 8am-4pm: Over 160 dealers from across the US, there is something for everyone’s budget. Downtown on Fourth, Kentucky & Western Ave.

Petaluma Bounty Plant Sale – Sun., 9am-3pm: Annual plant sale fundraiser at Bounty Community Farm, 55 Shasta Ave.

Boating at the Barn – Sun., 10am-1pm: Free kayak and row boat rides at the River Heritage Center in Steamer Landing Park (end of Copeland Street). Sign up at the barn. For info call 769-0910.

wilmer_strout_psrr“The Fight over the Railroad in 1870 Petaluma” – Sun., 4pm: Talk by historian Skip Sommer at the Petaluma Museum, 20 4th St. 778-4398.

Petaluma-3-Market-Hi-ResEast-Side Farmers’ MarketTues., 10am-1:30pm: At Deer Creek Shopping Center, 501 N. McDowell Blvd. 415-999-5635.

Petaluma Cinema Series – Wed., 7pm: Lenny Abrahamson’s film, “Room” at SRJC Petaluma Campus, 680 Sonoma Mtn. Pkwy.

Classic Car Cruise-In – Thurs., 6-9pm: Show off your classic cars every Thursday evening. No judging, just enjoy the eye candy.  Fourth and Sea Fish and Chips, 101 4th St. 762-6424.