At a time when ride-booking companies like Uber are shaking up the taxi industry, Petaluma’s Pure Luxury Transportation is launching its own on-demand car service.
Pure Luxury, which has a fleet of more than 130 chauffeured vehicles, this winter began BlinkCar, one of the nation’s first on-demand services to be offered by a traditional limousine company.
The new business has a smartphone app that allows passengers to request and obtain rides within minutes in either a regular or luxury sedan or an SUV. The driver can take the client across town or across the Bay Area, with payment handled via a credit card registered with the app.
What sets BlinkCar apart from other ride-booking services is that its drivers aren’t independent contractors using their private cars but rather trained, company employees driving Pure Luxury’s own vehicles. The sedans and SUVs are fully insured, regularly inspected and cleaned inside and out each day, said Pure Luxury owners Gary and Jennifer Buffo.