In our fast growing information age it is becoming harder and harder for businesses to keep up and compete on the digital landscape. Many business owners don’t know the first thing to do – – let alone have the time – – to better enable customers to find their store or business on a PC or smart phone.
More and more consumers are looking for your services using their smartphones. Most people will google your name or your business name before even meeting with you. If they can find you, they will want to check out your website and get fast and easy directions to your location. If they can’t find you, it’s possible your competitor who as a strong local listing presence will get the business. As editor of this website, we have noticed a tremendous number of Petaluma businesses that do not have Google directory listings. Consequently, their business doesn’t show up on Google Maps (see photo to the left and you will notice blocks of business that do not show up). This is why we started YourBizFootprint.com, a new affordable service to help business owners to get their footprint on the MAP. We will assist your business with listings on the major directories (Google, Yahoo, Bing, etc…) and it will probably be well within your budget.
In order to dominate your business presence on the internet, you also should have a good social media footprint. Adding social is important for dominating browser searches helping your company to show up on top. 75% of people select the first hit, 20% select the 2nd hit, and 5% click on the third hit – after that it is very unlikely someone will find your store our company. We also have noticed a lot of companies do not have Facebook Pages or even Twitter accounts. The more your footprint is out there, the more your brand is going to show up and be front of mind for new and existing customers. However, again, many small business owners don’t have the time or bandwidth to even manage it. We have created a Social Media machine that businesses can plug into. If you don’t have the content to share, we can create it and post if for you at very affordable rates.
Google just released a warning to web developers that if your website is not responsive to work well on pads or smart devices your website will be downgraded. Yourbizfootprint.com can also help you to create clean and simple websites that are fully responsive in design and mobile friendly. You can test your website for yourself by going to the Google’s Mobile-Friendly Test. These are what the result should look like for your business website.
It is also very important to be actively engaged with your community and have that face-to-face interaction with potential customers. If planned properly, when you meet people in your store or business hand them your business card and ask them to follow you on Facebook or Twitter to keep up on any specials or promotions that might benefit them.
Oh yeah, and let’s not forget the pesky Google Panda and Penguin who are way out of scope to even get into a discussion here. Just know that they are out there, and if you don’t pay attention to them they can affect your web presence without you even know it.
Give YourBiz Footprint call today at (707) 773-6002 or to learn more visit their website YourBizFootprint.com.