Molly Locke, 32
Senior Marketing Manager, Clover-Stornetta Farms, Inc. Petaluma
Directing all marketing output, from billboard campaigns to coupons and everything in between, is part of Molly Locke’s job description. She is also redefining the brand with a new initiative destined to change the face of Clover.
Exemplifying the spirit of a 40 Under 40 creative professional, She uses consumer insight and marketing know-how to grow Clover in new territories, while evolving customer relationships.
Greatest accomplishment: Saving Clo the Cow and her logo, after a 2,000-consumer research project measuring responses to different packages indicated those with Clo were associated with “high quality, good for children” and stood for “sustainable local farming.”
Best advice received: “Do the right thing or nothing at all,” and “Choices can define you or destroy you, but ultimately they strengthen you.”
Single most important event: “We’re launching a new line of ice cream with flavors called Happy Hour with Racer 5 IPA, Chocolate Nirvana with TCHO chocolate and Petaluma Pothole (Rocky Road). Other ideas are emerging around finding the “voice of Clo.”
Next professional goal: Becoming Director of Marketing, VP of Marketing, or CMO at Clover — you get the drift!
For the full article please go to NBBJ Source: Meet the 2015 Forty Under 40 professionals – North Bay Business Journal – North San Francisco Bay Area, Sonoma, Marin, Napa counties – Archive