Everybody Eats: The Petaluma Bounty Farm & Farmers Market Benefits

Bounty Farm Manager Lennie Larkin.  Photo courtesy of Petaluma Bounty
Bounty Farm Manager Lennie Larkin. Photo courtesy of Petaluma Bounty

I finally met Lennie Larkin at the Petaluma Farmers Market in Walnut Park last Saturday.

She was tending to the Petaluma Bounty Farm’s spot at the west side market that runs from 2 to 5 pm at D Street and Petaluma Boulevard North.

Now that June has arrived and the Theater District Farmer’s Market has begun on Wednesday evenings (4:30 – 8 pm), Petaluma has three farmers markets open to the public through August, including its year-round east side market at Lucchesi Park on Tuesdays (10 am – 1:30 pm).

Daughter Emma and I bought some beautiful red leaf lettuce Lennie had grown at the farm and talked with her about what they’ll be harvesting next this season, before we moved on to Revolution Bread and picked up a loaf of their fantastic Rustic Italian.

b-side farm logoLennie’s in her third year now as Petaluma Bounty’s farmer, and like most small-scale farmers it’s a job that requires a diverse set of skills and talents. She’s a fundraiser, tour guide, staff manager, educator, supervisor, coordinator, vendor and more, all while planning crop rotations and tending soils. Oh, and she’s got her own busy little flower farm operation as well – B-Side Farm.

I’d intended to say hi to Lennie for quite some time, and express my gratitude for her stewardship of Petaluma’s remarkable little urban agricultural and community institution. It’s been such a joy to see the farm evolve and grow under her supervision, its diminutive, productive 2 ½ acres feeding our community’s bellies while stimulating minds and nourishing souls. This will be the farm’s eighth harvest, with the organization soon entering its tenth anniversary year and now operating under the umbrella of the Petaluma People Services Center.

Petaluma Bounty Farm sign.  Photo by Christopher Fisher.On what was once some fairly ill-treated, barren land, generously donated by the Stonitsch family, the Petaluma Bounty crew and hundreds of friends and volunteers continue to grow nutritious crops and community with each passing season, while practicing regenerative agricultural methods that feed the farm’s soil and help ensure productivity in the future.

Tomato tasting at the Petaluma Bounty Farm.  Photo courtesy of Petaluma Bounty.
Tomato tasting at the Petaluma Bounty Farm. Photo courtesy of Petaluma Bounty.

She was out of strawberries by the time we arrived, but Lennie was excited about everything the farm would be harvesting and selling in the weeks ahead: more strawberries, blueberries, many varieties of lettuce, kale, Asian greens and chard, cucumbers, tomatoes, radishes, onions, garlic, beets, herbs, and lots of flowers.

That little farmer to consumer conversation that happened between Lennie, Emma and I is one of the great and under-appreciated benefits of farmers markets. We all get to know each other a little better. I get to know who grew the food I’m buying and in what manner, and an assortment of additional social and economic benefits flow, including those which come from purchasing directly from local growers, who in turn tend to spend locally – a continuing cycle of mutual benefit.

Next time we’ll look at some of the programs the group pursues to improve access to nutritious, locally-grown food and to reduce food waste.

In the meantime, feast on some illuminating statistics:

Bounty By the Numbers

  • 11,280 – Pounds of sustainable grown fruits and vegetables harvested at the Petaluma Bounty Farm in 2014.
  • 480 – Number of Bounty Boxes of fresh produce provided free of cost to low-income P.L.A.Y. (Parents Love Active Youth) participants in 2014.
  • 1,755 – Number of farmers markets in the U.S. when the USDA first counted them in 1994
  • 8,392 – Number of farmers markets in the U.S. on June 1, 2015 according to the USDA
  • Over 40% of organic farming operations sell directly to consumers.
  • 27 – number of community groups engaged in service-learning at the Petaluma Bounty Farm in 2014.
  • 64% of farmers market vendors reported that they sell more produce, make more money, and have more customers because of incentives.
  • Over $5.3 million – Amount of CalFresh funds which flow into Sonoma County each month.
  • $9.6 million – Amount of economic activity generated by CalFresh in Sonoma County every month. Every federal dollar invested in SNAP generates $1.79 in economic activity.
  • Less than 1/10th of 1% – Amount of that $5.3 million which was spent at farmer’s markets, farm stands and community-supported agriculture (csa) programs in 2014.
  • 297% – Increase in Petaluma Bounty produce sales to low income and wholesale customers from 2013 to 2014.
  • 75% of SNAP recipients reported they had increased their purchase of produce because of incentives.
  • 1,600 – Number of vegetable starts sold or re-homed during Petaluma Bounty’s annual Plant Sale.
  • 3,562 – Volunteer hours donated to Petaluma Bounty in 2014.
  • Over 72.5 tons – Amount of fresh food harvested, recovered, and redistributed by the Petaluma Bounty Hunters gleaning program in 2014 to local non-profit agencies serving people in need.

pb-top-4photo-bannerPetaluma Bounty and the Bounty Farm need the community’s continuing support to thrive. Please donate time, money, or materials if you can. Spread the word. There is much more information to be found at www.PetalumaBounty.org. Help Bounty make real its organizational motto – Healthy Food for Everyone. Help grow a local food system in which everyone eats, in which everyone has access to healthy, locally-grown food.

Positively Petaluma Welcomes Christopher Fisher To Our Contributor Staff

As mentioned previously, we intend to round out our contributors to Positively Petaluma, and we can’t think of another person more fitting than Christopher Fisher.  Fisher is a Petaluma resident since 2003 and currently Outreach Coordinator for Petaluma Community Access.  He has experience writing  about the intersection of agriculture, food and politics for Z Magazine, Civil Eats, Grist and Truthout. He is a member of the Editorial Collective of Nueva Prensa/New Press.

Please welcome Christopher to our Contributor Staff and look for his posts in the near future.

 

VIDEO: Do You Know What The California Water Conservation Laws Mean To You?

The California drought continues.  In the video below the City of Petaluma Public Works and Utilities Department director Dan St. John and Petaluma Mayor David Glass discuss water conservation.  As many know as a result of the California drought Governor Brown implemented mandatory water cuts and conservation.  What do those laws mean to Petalumans?  This video does a good job of breaking down the new ordinances into something you can understand (what you can and can’t do).  They also talk about what City of Petaluma has done and is now ldoing to meet with  usage restrictions.

This video is about 30 minutes long, but well worth watching to the end.

Please share this with other Petalumans.

Get Your Restaurant Or Business Noticed at The 2015 Taste of Petaluma

Don’t miss this culinary event of the year

In our recent post, Introducing A New #Petaluma Company: YourBizFootprint.com about a company that helps put businesses on the map, it says “It is also very important to be actively engaged with your community and have that face-to-face interaction with potential customers.”  With that in mind we have the perfect opportunity for you to promote your restaurant or business to an enormous crowd of people who can become a potential customers for you in the future.

Taste Of PetalumaThe 10th Annual Taste of Petaluma is Saturday August 22 from 11:30AM to 4PM. Any restaurant or food vendor can participate at your own location, or be hosted at a shop or gallery. Click here to see the Petaluma Downtown Association’s recent email to members.

Three reasons why it is important for you to sign up now:

  1. There is going to be a lot of people there who like to eat out and want to sample your food.  If you are a restaurant or food vendor is this your audience?
  2. The people will be having a good time.  Can you think of a better time for you to share your brand and promote your business or store? 
  3. People in Petaluma love businesses who support their community – this event benefits the Cinnabar Theater.

Five ways your business can benefit from the Taste of Petaluma:

  1. Listing on event map that each guest receives which includes your name and item(s) being served.
  2. Official Website www.tasteofpetaluma.org with URL link to your website.
  3. Press and Radio – ads, articles and interviews – Positively Petaluma will be there – will you?
  4. Full page event ad with your listing in the Cinnabar Theater program
  5. Bring visibility to potential new customers to your place of business

If you haven’t heard of, or participated before, here are some highlights from last year: Video: 2014 Taste of #Petaluma a Great Success

Adrian Grenier at 2014 Taste of Petaluma
Actor Adrian Grenier’s Photo Posted On His Facebook Page

Also you never know when there may be an unexpected BONUS!  Last year actor Adrian Grenier made an appearance which led to us interviewing him.  This interview was read and shared by thousands on social media Positively #Petaluma Interview With Actor Adrian Grenier. Why is that important? He mentioned the restaurants in Petaluma he likes to eat at.  Our site got tons of clicks on the restaurants’ websites. This is better than advertising. It’s social envy of your restaurant. Maybe your business too can score an unexpected bonus this year.

 

Petaluma is becoming the culinary destination (see our post Video: KRON 4 News #Petaluma a Culinary Destination).  KRON 4 News Petaluma Becoming A Culinary DestinationWhen it comes to food, beer and wine there is no better place to be than Petaluma.  It’s the very reason we started a segment on our website called Petaluma Eats!  This event is a culinary journey around downtown showcasing Petaluma’s finest food, beer and wine.  

Here are important links for you to get involved today and take action now:

Entry Information

2015 Taste of Petaluma Entry Form For Food

2015 Taste of Petaluma Entry Form For Wine or Beer

Print, complete and send the above forms and fee:

  • Mail: Cinnabar Theater, Attn: Taste of Petaluma. 3333 Petaluma Blvd. No., Petaluma, CA 94952
  • Fax to : (707) 763-8929 or email: [email protected]
  • Phone: (707) 763-8920 with a credit card any weekday between 10 AM to 2:30 PM

For more info or to email entry form: Laura Sunday [email protected] (707) 477-9944

Share this with someone you know by clicking on the social media icons below.

Introducing A New #Petaluma Company: YourBizFootprint.com

SmallSmallSmallLogoIn our fast growing information age it is becoming harder and harder for businesses to keep up and compete on the digital landscape. Many business owners don’t know the first thing to do – – let alone have the time – – to better enable customers to find their store or business on a PC or smart phone.

Map Pin YBFPMore and more consumers are looking for your services using their smartphones.  Most people will google your name or your business name before even meeting with you. If they can find you, they will want to check out your website and get fast and easy directions to your location.  If they can’t find you, it’s possible your competitor who as a strong local listing presence will get the business. As editor of this website, we have noticed a tremendous number of Petaluma businesses that do not have Google directory listings. Consequently, their business doesn’t show up on Google Maps (see photo to the left and you will notice blocks of business that do not show up).  This is why we started YourBizFootprint.com, a new affordable service to help business owners to get their footprint on the MAP.  We will assist your business with listings on the major directories (Google, Yahoo, Bing, etc…) and it will probably be well within your budget.

qZYnepb7_400x400In order to dominate your business presence on the internet, you also should have a good social media footprint.   Adding social is important for dominating browser searches helping your company to show up on top.  75% of people select the first hit, 20% select the 2nd hit, and 5% click on the third hit – after that it is very unlikely someone will find your store our company.  We also  have noticed a lot of companies do not have Facebook Pages or even Twitter accounts.   The more your footprint is out there, the more your brand is going to show up and be front of mind for new and existing customers.  However, again, many small business owners don’t have the time or bandwidth to even manage it.  We have created a Social Media machine that businesses can plug into.  If you don’t have the content to share, we can create it and post if for you at very affordable rates.

Google just released a warning to web developers that if your website is not responsive to work well on pads or smart devices your website will be downgraded.  Yourbizfootprint.com can also help you to create clean and simple websites that are fully responsive in design and mobile friendly.  You can test your website for yourself by going to the Google’s Mobile-Friendly Test.  These are what the result should look like for your business website.Google Bot Passes YourBizFootprint Website

 

Google Penguins and PandasIt is also very important to be actively engaged with your community and have that face-to-face interaction with potential customers. If planned properly, when you meet people in your store or business hand them your business card and ask them to follow you on Facebook or Twitter to keep up on any specials or promotions that might benefit them.

Oh yeah, and let’s not forget the pesky Google Panda and Penguin who are way out of scope to even get into a discussion here.  Just know that they are out there, and if you don’t pay attention to them they can affect your web presence without you even know it.

Give YourBiz Footprint call today at (707) 773-6002 or to learn more visit their website YourBizFootprint.com.

 

 

 

What’s Going On In Petaluma? May 30th Through June 5th

Walk Two MoonsPetaluma Kids’ Theatre presents “Walk Two Moons”  – May 29-31: Fri. & Sat. at 7:30pm; Sun. at 2pm.  Clear Hart, 90 Lesse Lane.

Historic Downtown Walking Tour – Sat. 10:30am: Costumed docents stroll downtown. Donations welcome. Free. Petaluma Historical Library & Museum, 20 Fourth St. 778-4398.

PofY - CemeterySaturday Farmer’s Market in Walnut Park – Sat., 2-5:30pm: Over 60 booths selling farm-fresh produce and local products. Live entertainment & activities.  Walnut Park. . 415-999-5635.

pvoa-logoIgniting Hope Charity Concert with Larry Gatlin – Sat., May 30, 7:30pm: Benefits Paralyzed Veterans of America.  Held at the Petaluma Community Center, 320 McDowell Blvd.

Beatles Sing-Along – Sat., May 30, 8pm: Sing your favorite Beatles tunes, surrounded by the exhibition The Art of Rock ‘n Roll. Petaluma Art Center, 230 Lakeville St. 762-5600.

Boating at the BarnSundays, 10am-1pm: Pick a rowboat, canoe, kayak or sailboat. River Heritage Center in Steamer Landing Park. Call 769-0910 for information.

imagesStories of War – Sun., May 31, 2:30pm: Veterans will share their stories. Petaluma Historical Library & Museum, 20 Fourth St. 778-4398.

Festa Do Espirito SantoFesta Do Espirito Santo – Sun., May 31: Full day with a parade beginning at 9:45am; Mass at 10:30; Lunch at Holy Ghost Society Hall, Live music 3-5pm; Dinner at 7pm; Music & dancing 8-11pm. 4699 Bodega Ave. 707-472-9049.

East-Side Farmers’ MarketTuesdays, 10am-1:30pm: Year-round, rain or shine! Petaluma Community Center Parking Lot, 320 N. McDowell Blvd.  415-999-5635.

Wednesday Evening Farmers Market – Wed., 4:30-8pm:  Theatre District.

SRJC To Host 4th Annual Building Community BreakfastThurs,, June 4 from 7:30-9:00am The Santa Rosa Junior College (SRJC) Friends of Petaluma Campus Trust is presenting the fourth annual Building Community Breakfast at SRJC Petaluma’s Physical Fitness Center located at 680 Sonoma Mountain Parkway.

Paulo Bacigalupi, author of “The Windup Girl”Author Meet & Greet – Fri., June 5, 7pm: Paulo Bacigalupi, author of “The Windup Girl” at Copperfield’s Books, 140 Kentucky St. 762-0563.

#Petaluma’s SRJC to host 4th annual Building Community Breakfast June 4

From the SRJC Website:

collage-friendsThe Santa Rosa Junior College (SRJC) Friends of Petaluma Campus Trust is presenting the fourth annual Building Community Breakfast on Thursday, June 4 from 7:30 to 9:00 a.m. Business, education, nonprofit and community leaders are expected to attend. The breakfast takes place in SRJC Petaluma’s Physical Fitness Center located at 680 Sonoma Mountain Parkway.

Dr. Frank ChongSRJC Superintendent/President Dr. Frank Chong will deliver opening remarks, providing the Petaluma angle on his recent President’s Address to the Community. Dr. Jane Saldaña-Talley, Vice President of the Petaluma campus, will present the “State of The Campus” address including an update on current activities, new and future plans for SRJC Petaluma. Bill White of Basin Street Properties is the featured speaker for the morning. 

SRJC building community breakfast 2The morning will also include student speakers reflecting on their experience at SRJC Petaluma. Earth and Space Sciences faculty member Dr. David Kratzmann will discuss recent projects including construction of a geologic boulder field across campus and two gardens.  The garden project is a partnership with Daily Acts and the City of Petaluma to create a Permaculture/Living Learning Lab Demonstration Garden designed by SRJC Ornamental Horticulture students to reduce water use and serve as a demonstration site for community education.  The second garden project is a sustainable, organic, student-run teaching garden developed in partnership with Petaluma-based Friedman’s Home Improvement and a multi-disciplinary collaborative of students, faculty, and staff.

Tickets are $40 per person and table sponsorships are available. Registration is available at www.santarosa.edu/foundation. Under Register Now, click on “4th Annual Petaluma Campus Building Community Breakfast.” Check-in begins at 7:00 a.m. Parking is free. 

The event is an opportunity for attendees to explore the impact of the Petaluma campus on the surrounding community. It also provides the chance for those unfamiliar with the campus to connect in a personal and welcoming manner. Tours of the campus will be provided upon request.

 

 

Clover Stornetta – A Petaluma Staple

Clover Logo (PRNewsFoto/Clover Stornetta Farms)
Clover Logo (PRNewsFoto/Clover Stornetta Farms)

Located in Sonoma County, California is the historic Downtown Petaluma with its citizen’s actively contributing to Petaluma’s rich culture and unique community. One of the pioneers in the agricultural industry is positively Clover as a leading and sustainable dairy farm. At the head of Clover Stornetta Farms is the original founder, Gene Benedetti, who is after decades was actively involved in the dairy industry until passing in 2006. Now his two sons and two grandsons are involved at the Clover Stornetta plant in Petaluma.

After Mr. Benedetti started, his career in the dairy industry in 1946, the Clover Stornetta farms was founded in 1977 with Benedetti enthusiastically at the head. The rich natural resources of Sonoma County are the ideal for dairy farming is something he discovered early in his dairy career. With magnificent pastureland for cows to graze and terrific climate, the Clover Stornetta Farms received the county’s first dairy award, the Free Farmed Label for their humane production of animal products.

Clo Cow At Marathon WebBorn in 1919, few realize that Gene M. Benedetti was born in Sonoma County, after his parents left Italy in 1913. At age eight, his parents bought a house in Cotati and he still lives there with his wife. A native from Petaluma, the boy completed his education at Petaluma High School, went to St. Joseph’s Church in Cotati and continue to have his first communion there, got married in the same church. A man with strong roots and christian values, his first job at a Creamery was as a field man, going out to dairy farms to get new business. He continued on to the plant where he learned to make butter, cottage cheese, pasteurization, and bottled milk.

The injection of the advertising legend of Clover Stornetta was to create CLO Cow in 1969, which became the official mascot. The idea of putting together a comical cow came from an advertising company in Santa Rosa when Benedetti wanted to put up a billboard. Although the initial reaction was to change the first cow, it remained with the company which today is the company’s brand.

CLICK PAGE 2 BELOW AND LEARN ABOUT THE HISTORY OF CLO COW BILLBOARDS, THE RECENT RELEASE OF THEIR NEW LINE OF ICE CREAM AND A ‘MOO-TUBE’ VIDEO

#Petaluma Help Fill The Boot On Friday May 29

Fill The Boot For MDA-1The Petaluma Firefighters Local 1415  are having their annual “Fill The Boot” fundraiser  for the Muscular Dystrophy Association (MDA).  This is a coordinated fundraiser for MDA across the country, however the funds raised stay in the Petaluma area helping local citizens with disabilities.  The Petaluma Firefighters organize the fundraiser but not without the efforts also from Cal-Fire, Rancho Adobe Fire District and San Antonio Fire.

Fill The Boot For MDA-4On Friday, May 29th starting at around 8am the participating firefighters will be at intersection of Petaluma Blvd. North and Washington St.  They plan to be at the intersection until 3:00PM that day.  So if you are driving through town, make it a point to drive your car in that direction and fill a boot for a good cause. While you are there, this is a great opportunity for you to thank these first responders for the service they provide for our city.  While we are running out of a house on fire, these firefighters are running in.

Fill The Boot For MDA-3The Petaluma and area firefighters encourage everyone to help ‘fill their boots!’  They also thank you for your support in their efforts to help people in need.

Positively Petaluma is donating 30-Day small block ad spaces on our website for any businesses that ‘fill the boot’ with $500 or more. We will also mention your company’s donation on our website with a link to your business website AND in our social media feeds.  Your  generous donation will be seen by thousands of potential future customers. Simply send us an email to [email protected] and tell us the amount you donated along with your contact information.

 

Kenilworth Teacher Laura Bradley Wins National Award

Laura BradleyThe Henry Ford and Litton Entertainment recently announced winners for The Henry Ford’s Innovation Nation Teacher Innovator Awards.  A Kenilworth Junior High School teacher, Laura Bradley, was selected for first place.  The award recognizes educators who are using the classroom to inspire innovation, creativity, problem solving and critical thinking among their students.

Bradley decided to apply for the Henry Ford when another teacher sent her the application and suggested she apply.  She tells us the process included making a video, plus a written application that included a description of her program and how it incorporates STEM, creativity, innovation, etc.; plus the standards that are addressed in the class; plus a reference letter.  As part of this, she was very happy a former student Sam Baeza, a 9th grader at Casa Grande, wrote a letter for her to support her application. Also she submitted her application with her Digital Media curriculum and standards. Included in her application was the Digital Media project website she had created so that her students could work independently in her class.

Dr Jessica Parker Sonoma State University
Dr. Jessica Parker, SSU

Bradley gives credit to Sonoma State University’s MA program in Education (emphasis on Ed Tech with Dr. Jessica Parker) for starting her on this path: when she started that program in 2009, she was not tech-savvy at all and her classroom had very little tech. She wrote grants for laptops and pioneered the 1:1 laptop classroom in Petaluma. Then she went to Google Teacher Academy and things developed from there.

Here’s the video she made as part of her application:

CLICK PAGE 2 TO SEE EXCERPTS FROM HER APPLICATION AND PHOTOS OF SOME OF HER 3D PROJECTS